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People’s expe ctation toward individual mobility requires more than jus t a convenient means of transportation. T he old underst anding of cars has become
outdated. A car repr esents indi viduals’ lifes tyl es, and it became an integral pa rt of their liv es. At the same time, the au tomobile industry has experienced
seis mic ch ange. Hyundai Motor Company ha s grown ra pidly to become one of the larges t aut omakers , backed by w orld class produc tion capa bili ty an d
supe rior quality. We have now r eached a point w here we need a qualit ative approach to brin g bigger ideas and relevant solutions to our cu stomers.
This is an oppor tunity t o move for ward and we have developed a new brand slogan that en capsula tes o ur willingness to take a big leap. Led by our new
slogan and t he ne w thinking und erlying i t, we will b ecome a company t hat keeps challenging itself to unlock new possibili tie s for pe ople and the planet.
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