People’s expecta tion toward individual mobility req uire s more t han just a convenient means of transporta tion. The old understanding of cars has become
outdated. A car repre sents individuals’ lifes tyles, and it became an integral part of their lives. At the same time, the automobile industr y has experienced
seis mic change. Hyundai Mot or Company h as gro wn ra pidly to become one of the largest automakers, backed by world class production capabili ty and
superior quality. We have now reached a point where we need a qualitative approach to bring bigger ideas and relevant solutions to our cus tomers.
This is an opport unity to move for ward and w e have developed a new brand slogan that encap sula tes our willingness to t ake a big leap. Led by our new
slogan and t he new thinking under lying it, w e will b ecom e a company that keeps challen ging i tself to unlock new possibilities for people and the plan et.
www.facebook.com/hyundaiworldwide
www.youtube.com/hyundaiworldwide
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Hyundai Motor Company
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