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Introduction
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[II00300(ALL)01/96] Ford’s Commitment to You
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[II00400(ALL)01/96]
At Ford Motor Company, excellence is the
continuous commitment to achieve the best
result possible. It is dedication to learning what
you want, determination to develop the right
concept, and execution of that concept with care,
precision, and attention to detail. In short,
excellence means being the standard by which
others are judged.
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[II00500(ALL)01/96]
Our Guiding Principles
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[II00600(ALL)01/96]
❑
Quality comes first. For your satisfaction, the
quality of our products and services must be
our number one priority.
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[II00700(ALL)01/96]
❑
You are the focus of everything we do. Our
work must be done with you in mind,
providing better products and services than
our competition.
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[II00750(ALL)01/96]
❑
Continuous improvement is essential to our
success. We must strive for excellence in
everything we do: in our products — in their
safety and value — and in our services, our
human relations, our competitiveness, and
our profitability.
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[II00800(ALL)01/96]
❑
Employee involvement is our way of life.
We are a team. We must treat one another
with trust and respect.
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[II00900(ALL)01/96]
❑
Dealers and suppliers are our partners. We
must maintain mutually beneficial
relationships with dealers, suppliers, and our
other business associates.
File:02cpiia.ex
Update:Fri Jun 7 14:22:57 1996
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