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Introduction
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[II00200(ALL)01/96] Ford’s Commitment to You
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[II00300(ALL)01/96]
At Ford Motor Company, excellence is the continuous
commitment to achieve the best result possible. It is dedication
to learning what you want, determination to develop the right
concept, and execution of that concept with care, precision, and
attention to detail. In short, excellence means being the standard
by which others are judged.
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[II00400(ALL)01/96]
Our Guiding Principles
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[II00500(ALL)01/96]
■ Quality comes first. For your satisfaction, the quality of our
products and services must be our number one priority.
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[II00600(ALL)01/96]
■ You are the focus of everything we do. Our work must be
done with you in mind, providing better products and
services than our competition.
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[II00700(ALL)01/96]
■ Continuous improvement is essential to our success. We
must strive for excellence in everything we do: in our
products — in their safety and value — and in our services,
our human relations, our competitiveness, and our
profitability.
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[II00800(ALL)01/96]
■ Employee involvement is our way of life. We are a team.
We must treat one another with trust and respect.
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[II00900(ALL)01/96]
■ Dealers and suppliers are our partners. We must maintain
mutually beneficial relationships with dealers, suppliers, and
our other business associates.
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[II01000(ALL)01/96]
■ Integrity is never compromised. Our conduct worldwide
must be pursued in a manner that is socially responsible and
commands respect for its integrity and for its positive
contributions to society.
File:02wniis.ex
Update:Tue Sep 10 12:34:48 1996
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