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1. PRODUCT NAME
1) Hitachi 180 mm Disc Grinder, Model G 18SR
2) Hitachi 180 mm Disc Grinder, Model G 18SRU (With soft start)
3) Hitachi 230 mm Disc Grinder, Model G 23SR
4) Hitachi 230 mm Disc Grinder, Model G 23SRU (With soft start)
2. MARKETING OBJECTIVE
Large disc grinders are the markets where Europe is main, and HITACHI products have obtained high evaluation
in power, durability and quality. However, C has supplied the low-price series of 2000 W disc grinders since 1998
posing a challenge to HITACHI's share. To compete with them, we have introduced the Model G 23SF2 series
that are far more powerful and durable than C's low-price series in 2001. However, we have a hard time with C's
more competitively priced products. To cope with this severe situation, we introduce the new G 23SR series that
are comparably priced and superior in power and durability to B and C's low-price series.
3. APPLICATIONS
Deburring diecast products and finishing iron, bronze, aluminum and diecast products
Finishing welds and torch-cut surfaces
Cutting soft steel materials
Grooving and cutting concrete and other stone materials
4. SELLING POINTS
Dust-proof ball bearing thanks to
the labyrinth construction
Power 2,000 W motor design
(Max. power output 3,300 W)
Maker C's model: 2,900 W
Maker B's model: 3,100 W
Durable ball bearing retainer
thanks to the iron bushing
Class-top overload durability
1.3 times higher than C's model
1.1 times higher than B's model
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