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Changing privacy settings
Note: Privacy settings are not present on TVs operating in non-connected mode.
Advertising
Only in connected mode, by default your TV uses an advertising identifier to track your TV usage. You
can change the privacy settings on your TV in two ways: resetting the advertising identifier and limiting
ad tracking.
Reset the advertising identifier
Resetting the advertising identifier clears the prior usage history that your TV stores, and then begins
tracking again. From that point forward, your new usage patterns affect the advertisements you see on
your TV.
1. From the Home screen menu, navigate to Settings > Privacy > Advertising.
2. Highlight Reset advertising identifier. Press Þ to view more information about this option.
When you finishing reading the information, press OK to close the More Information window.
3. Press OK to reset the advertising identifier, and then press OK again to dismiss the verification
message.
Limit ad tracking
You can limit Roku’s tracking of your usage behavior by limiting ad tracking. When you do, your TV will
display ads that are not personalized based on your TV’s advertising identifier.
1. From the Home screen menu, navigate to Settings > Privacy > Advertising.
2. Highlight Limit ad tracking. Press Þ to view more information about this option. When you
finish reading the information, press OK to close the More Information window.
3. Press OK to select the Limit ad tracking check box.
Note: If you perform a factory reset and then reconnect your TV, ad tracking is restored until you repeat
these steps.
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