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Changing privacy settings
By default, when connected to the Internet and activated with your Roku account, the TV uses an advertising identifier to track
your usage behavior. You can change the privacy settings on your TV in two ways: resetting the advertising identifier and
limiting ad tracking.
NOTE
• Privacy settings are not present on TVs operating in non-connected mode.
Resetting the advertising identifier
Resetting the advertising identifier has the effect of clearing your prior usage history and starting over. From that point forward,
your new usage patterns affect the advertisements you see on your TV.
To reset the advertising identifier:
1. From the Home screen menu, navigate to Settings > System > Privacy.
2. Highlight Reset advertising identifier. Press [
] to view more information about this option. When you finishing reading
the information, press [ OK ] to close the More Information window.
3. Press [ OK ] to reset the advertising identifier, and then press [ OK ] again to dismiss the verification message.
Limiting ad tracking
You can limit Roku’s tracking of your usage behavior by limiting ad tracking. When you do, your TV will display ads that are not
personalized based on your TV’s advertising identifier.
To limit ad tracking:
1. From the Home screen menu, navigate to Settings > System > Privacy.
2. Highlight Limit ad tracking. Press [
] to view more information about this option. When you finishing reading the
information, press [ OK ] to close the More Information window.
3. Press [ OK ] to select the Limit ad tracking option.
NOTE
• If you perform a factory reset and then reconnect your TV, ad tracking is restored until you repeat these steps.
Adjusting TV settings
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