Sales arguments
Product guide – BT Levio W-series
19
Sales arguments
In fall 2007, BT carried out market research with participation from 300 respond-
ents across Europe, all of them potential customers. The results from this survey
points to three important criteria for this kind of truck:
● Simplicity
● Safety
● Durability
These three key criteria are interconnected: A truck that is easy to use is also a
safe truck. A safe truck cuts down on damaged goods and truck damage, resulting
in a durable truck with extended service life.
The main sales arguments for the three identied areas, simplicity, safety and du-
rability, are described in the remainder of this chapter.
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