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esourcebook.dealerconnection.com
RE&T: 2013 Source Book
Escape
Escape
Comfort/Convenience
2013
Revised April 2012
(1) HD Radio is a proprietary trademark of iBiquity Digital Corp.
(2) iTunes and iPod are registered trademarks of Apple Inc. All rights reserved.
Audio cont’d
HD Radio
TM
What It Is
• HDRadio
(1)
Technology is local AM and FM stations,
now broadcasting in digital
• HDRadiooffersnew,additionallocalFMchannels,
crystal-clearsound,moremusic,newsandsports—
all subscription-free
• Nearly2,000AMandFMstationsacrossthenation
currently broadcast with HD Radio Technology
• Visitwww.hdradio.com to learn more
What It Is Not
• HDRadioisnotsatelliteor“high-definition”radio
• HDRadiosignalsarelocalprogrammingandhave
signal strength limitations
How It Works
• HDRadioTechnologyproductsworkthesameway
as conventional radio, with a signal broadcast by a
station and received by consumers in a specific area
• However,insteadofsendingoneanalogsignal,HD
Radio stations send a bundled signal made up of
both analog and digital signals
• Thedigitalsignaliscompressed,andwhenreceived
by an HD Radio receiver, the signal is decoded into as
many as three separate channels, each with unique
programming, including additional or alternative-
format music, news, traffic and sports
• Becausethesignalisdigital,soundqualityis
significantly superior to traditional radio, virtually
eliminating buzzing, static and popping
Key Benefits
• Customerswillenjoyanenhancedaudioexperience
• SomeHDRadioattributesinclude:
– iTunes
®(2)
tagging capability
– Crystal-clear, static-free reception
– FM broadcast with CD-like quality
– AM broadcast quality approaching current FM
broadcast quality
– HD2/HD3 channels featuring innovative
content/alternative station programming
– Data displayed on-screen such as song, artist,
breaking news, weather alerts, sports scores and
much more
– No subscription or additional cost required
iTunes Tagging
• iTunestaggingcapabilityisincludedwithHDRadio
functionality on the Sony
®
audio system
• PushingtheTAGbuttonontheMyFordTouch8"LCD
screen while listening to HD Radio allows customers
to store song information in the radio memory
• Upto100songscanbetaggedandstored
• WhencustomersconnecttheiriPod
®(2)
to the vehicle,
the tagged music information automatically transfers
to the iPod
• iPodstoresthetaggedmusicinaplaylistuntilthe
customers sync their iPod to iTunes
• Taggedplaylistallowscustomerstopreviewand,if
desired, purchase the music from iTunes