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esourcebook.dealerconnection.com
RE&T: 2013 Source Book
Escape
Escape
Design/Styling
2013
Revised April 2012
Exterior Design
Up Front
• Sculptedhoodwith“powerdome”thatpoints
toward the Ford oval badge
• Strongfrontaldesigncuesfollowverticallythrough
the large grille
• Wraparoundheadlamps
Along the Side
• Dynamicsideprofilelineisundercutandflowsfrom
wraparound headlamps to angled taillamp design
• Low-profileroofrails
• Pronouncedwheelarchesaccentuatethe
17"to19"wheellineup
18”AluminumWheelswithChromeAlloyFinish
• OptionalonSEandSEL
• Manufacturedusingaphysicalvapordisposition
(PVD)process
–UsesaDCplasmasputteringprocessratherthan
achemicalreactionatthesurfacetobecoated
(asinchemicalvapordeposition)
–Processfirstappliesathinchromealloylayer
overtwolayersofprimer,thenappliesafinal
clearcoatlayertoprotectthealloylayerto
providealong-lasting,brightfinish
–PVDprocessisenvironmentallyresponsible
•
Noenvironmentallyunsafeproductsareused
inthemanufacturing
•
Noharshchemicalstodispose
–PVDwheelsareequivalentinweighttopainted
wheelsandsignificantlylighterthantraditional
chromeplatedwheels
• RefertoMakethePointforinformationon
cleaningPVDwheels
At the Rear
• Distinctivewraparoundtaillampsfeaturea
two-piece design
• Cleantailgatewithlargecentralgrabhandle
• Integratedrearfoglampswithinouteredgesof
rear bumper
New Colors
• DeepImpactBlueMetallic
• FrostedGlassMetallic
• GingerAleMetallic
• KodiakBrownMetallic
• RubyRedMetallicTintedClearcoat
• WhitePlatinumMetallicTri-coat
Key Messages
• Sleek,muscularshapecontributestoimprovedfuelefficiency,cargohandlingandcustomertouchpoints
• Modern,kineticdesigncreatesasenseofmovement,evenwhenEscapeisstandingstill
• Sidegrillescomplementtheintegratedturnsignalindicatorsandfoglampsforamoreaggressiveappearance
• Interiortouchpointsaresoftandwellappointed
• All-newmaterialsandfinisheswithinthecabincreateaninvitingenvironmentthatlookssophisticated
and modern
• NewpanoramicVistaRoofcreatesanopen,airyfeelingforbothfront-seatandsecond-rowpassengers
MAKETHEPOINT:CleaningEscapeWheels
ExplaintoyourcustomersthattheyshouldNOT
useanychromecleanerswhencleaningthe
Escape18"aluminumwheelswithchromealloy
finish,asthechemicalsandabrasiveswillruinthe
protectiveclearcoatand,eventually,degradethe
PVDlayer.Thewheelsshouldbecleanedwithsoap
andwateroramildapprovedcleaner
(1)
toavoid
warrantyissues.
(1) Refer to the vehicle Owner Guide for more information.