Vehicle data and data
protection
Responsibility and rights
Responsibility for data
Within the scope of data protection directives
and legislation, the manufacturer of the vehicle is
responsible for the processing of personal data
which is collected when the vehicle is used or
from web pages, customer support, online serv‐
ices and marketing campaigns.
Personal identification
Every vehicle has a unique vehicle identification
number. Depending on the country, and with the
assistance of the relevant authorities, the regis‐
tered keeper can be identified from the vehicle
identification number and the number plate.
There are also other ways of tracing data collec‐
ted in the vehicle back to the driver or registered
keeper, for example via the ConnectedDrive ac‐
count used.
Data protection laws
In accordance with current data protection law,
vehicle users have certain rights vis-à-vis the ve‐
hicle manufacturer or companies that collect or
process their personal data.
Vehicle users have a free and comprehensive
right of access to their personal data which has
been collected and held by organisations.
Such organisations could be:
▷ Vehicle manufacturer.
▷ Qualified Service Partners.
▷ Specialist workshops.
▷ Service providers.
Vehicle users may request information about
what personal data has been saved, what it is
used for and where it has come from. Proof of
ownership or use is required in order to obtain
this information.
The right of access also extends to information
about data that has been transferred to other
companies or bodies.
Please refer to the vehicle manufacturer's web
page for the applicable data protection policy.
This data protection policy contains information
about the right to have data deleted or corrected.
The vehicle manufacturer's website also pro‐
vides its contact details and those of its data pro‐
tection officer.
The registered keeper can have the data stored
in the vehicle read out by a Service Partner of the
manufacturer or another qualified Service Partner
or a specialist workshop, on payment of a fee
where applicable.
The legally required OBD diagnostic socket in
the vehicle is used to read out the vehicle data.
Data processing
The collection of personal data may be neces‐
sary to enable the manufacturer of the vehicle to
fulfil obligations to the customer or legislator or
to offer high-quality products and services.
These include, for example:
▷ To fulfill contractual obligations regarding the
sale, servicing and repair of vehicles, for ex‐
ample sales processes, maintenance.
▷ To fulfill contractual obligations regarding the
provision of digital vehicle services, for exam‐
ple BMW ConnectedDrive.
▷ To safeguard product quality and the re‐
search and development of new products,
and to optimise service processes.
▷ To perform sales, service and administration
processes, including branches and National
Sales Companies.
▷ To provide customer support, for example
contract processing.
▷ To conduct advertising communication and
market research on the basis of personal
consent.
Seite 10
NOTES
Notes
10
Online Edition for Part no. 01405A38CB9 - VI/21
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