▷ To fulfill legal obligations, for example infor‐
mation regarding Technical Campaigns.
▷ To process warranty claims.
Data collection
Type of data collected
Depending on the situation, the following per‐
sonal data may be collected.
Contact details
Name, address, phone number, email address.
Personal data
▷ Personal information provided by customers,
for example date of birth, education, house‐
hold size or occupation.
▷ Data to determine identity, for example driv‐
er's licence.
Contract data
▷ Customer number, contract number, booked
online services.
▷ Stored payment information, for example
credit card number.
Credit rating
▷ Information about transactions.
▷ Information about fraud or criminal offences.
Interests
Information provided by the customer regarding
areas of interest, for example product preferen‐
ces, hobbies and other personal preferences.
Use of web pages and communication
▷ Information on how web pages are used and
whether messages are opened or forwarded.
▷ Account information regarding online serv‐
ices, customer portals and prospective cus‐
tomer portals.
Transaction and interaction data
Information on the purchasing of products and
services, interactions with customer support and
participation in market research studies.
Use of apps and services of the vehicle
manufacturer
Information on the use of apps on mobile devi‐
ces and online services.
Information on vehicle functions and settings
Information on functions and settings in the vehi‐
cle, for example when using online services.
Vehicle-related sensor data and usage data
Data which is generated and/or processed in the
vehicle.
▷ Driver assistance systems: processing of
sensor data which is used to evaluate the ve‐
hicle's surroundings or the driver's behaviour.
▷ Personal settings: settings saved in the vehi‐
cle profile, for example seat setting.
▷ Multimedia, navigation, for example destina‐
tions.
Time of data collection
Personal data may be collected at the following
times:
▷ When the customer makes direct contact
with the manufacturer of the vehicle, for ex‐
ample via the web page.
▷ When requesting information on products
and services or direct purchases, for example
on web pages or in apps.
▷ When making direct purchases, for example
on the web page.
▷ When purchasing services directly, for exam‐
ple online services.
▷ When the customer responds to direct mar‐
keting activities, for example when personal
data is provided.
Seite 11
Notes
NOTES
11
Online Edition for Part no. 01405A38CB9 - VI/21
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